What is SEO? SEO or Search Engine Optimization is the process of making your website relevant to search engines such as Google, Bing, Yahoo. This is achieved by many different factors. Let’s address the “key” search engine which is Google as they are pretty much all the same as far as they rank websites. Here are some questions you should ask yourself when looking at your website. First let’s talk about responsive design.
1. Is your website Mobile friendly?
2. When you look at it on a mobile phone does it have a “click to call” button
3. Does it adjust sized on your tablet?
More than 90% of all searches are done on mobile devices, so it makes sense that Google want’s your website to be “mobile friendly”. Also you want to make it as easy as possible for people to contact you for new business right. Most people, after they click to a website will spend a total of 8 seconds and either leave and hit back on the browser to your competition or hit your “CALL” button if you have one. If you don’t you risk losing that prospective client.
http:// or https:// is having a secure website. Having an insecure website if obviously bad. In the past Google really didn’t care which one you had. Now however as the internet grows and more and more websites are launched Google favors the websites that are more secure than others. This is not to say your website is “unsafe” it just means you haven’t paid the extra money for https://www.yourwebsite.com
Title Tags in SEO are a major catalyst when building your website. A title tag to Google is a Keyword in which Google wants to know how to categorize your website. Do you sell Cookies or are you an SEO Company? If we don’t use Title Tags, Google will have no idea what our site is about or what we want to show up for. There are two ways to view your title tags one is to move your mouse into a blank space on your home page, right click, then go to view page source. Here you will see a bunch of code and don’t worry because you only need to understand 1 item in this. Here’s an example below for a cookie company and an SEO company in Los Angeles.
<title>Wholesale Cookies Los Angeles – Gluten Free Cookies</title>
<title> SEO in Los Angeles – Digital Marketing – Jingged</title
In the Cookie example we are now showing Google we are a Cookie Wholesaler in Los Angeles and we also want to show up if anyone Googles Gluten free Cookies.
Here and in the Search Engine Optimization example we’ve used a total of 2 different keywords for the Home Page of your website.
Here’s where it get’s really cool.
If you have more than one page on your website (which I hope you do) you can title each one according to what that page is about.
So the Cookie Wholesaler could have 5 pages titled as following:
Home Page – same as above
Peanut Butter Cookie Page-
Meta tags: Here’s an example of a meta tag for an SEO Company in Los Angeles.
Although Meta Tags do not hold as much revelance as they used too the do however hold some useful information for the
<meta name=”geo.region” content=”US-CA” />
<meta name=”geo.placename” content=”Los Angeles” />
<meta name=”geo.position” content=”34.151292;-118.452778″ />
<meta name=”ICBM” content=”34.151292, -118.452778″ />
<meta name=”robots” content=”index, follow” />
<meta name=”author” content=”Jack at Jingged SEO LA” />|
<meta name=”Subject” content=”Video Production” />
<meta name=”copyright” content=”Jingged SEO” />
<meta name=”design-by” content=”Jingged Web Design Los Angeles” />|
<meta name=”revisit-after” content=”7 days” />
<meta name=”distribution” content=”Local” />
|<meta name=”document-classification” content=”general” />
<meta name=”rating” content=”general” />
<meta name=”language” content=”EN” />
<meta name=”city” content=”Los Angeles” />
<meta name=”country” content=”United States (USA)” />|
<meta name=”state” content=”California” />
<meta name=”zipcode” content=”91403″ />
When your website is coded properly you want to make sure you website is officially submitted to Google, Bing, Alexa, and Yahoo and also list the HTML Meta tags they give you in the “head” section of your website.
H1 and H2 Tags: These are simalar to Title Tags except they are more to the subject of that page and hold some importance when it comes to SEO. You should only have one H1 tag and should be the main topic of that page. If your a local business you would want to list the city in the h1 tag. See example below.
<h1> SEO in Los Angeles </h1>
As you can see this is the same or similar to the title tag.